flowchart LR P[Planning] --> O[Organising] O --> S[Staffing] S --> D[Directing] D --> C[Controlling] C -. Feedback .-> P CO[(Coordination —<br/>essence of management)] -. runs through .-> P CO -. runs through .-> O CO -. runs through .-> S CO -. runs through .-> D CO -. runs through .-> C style P fill:#E3F2FD,stroke:#1565C0 style C fill:#F1F8E9,stroke:#558B2F style CO fill:#FFF3E0,stroke:#E65100
2 Functions of Management
2.1 The Five Functions
If the previous topic answered what management is, this one answers what managers do. Henri Fayol’s original five — plan, organise, command, coordinate, control — were re-grouped into the modern textbook sequence used by Koontz & Weihrich and Robbins & Coulter: Planning, Organising, Staffing, Directing (Leading), Controlling (koontz2010?; robbins2018?). Coordination is no longer counted as a separate function — it is treated as the essence that runs through all the others. Luther Gulick’s expanded mnemonic POSDCORB — Planning, Organising, Staffing, Directing, Co-ordinating, Reporting, Budgeting — is still examined.
2.2 Planning
Planning is deciding in advance what to do, how to do it, when to do it and who is to do it (koontz2010?). It is the primary function — every other function works on what planning has set down.
2.2.1 Nature of planning
Planning is forward-looking, goal-directed, pervasive, intellectual, continuous, integrated. It bridges the gap between where we are and where we want to be. It rests on a set of assumptions about the future called premises.
2.2.2 Steps in planning
| # | Step | What happens |
|---|---|---|
| 1 | Being aware of opportunities | Scanning the environment, internal and external |
| 2 | Establishing objectives | Setting targets — what, where, by when |
| 3 | Developing premises | Forecast assumptions about the planning environment |
| 4 | Identifying alternatives | Listing possible courses of action |
| 5 | Comparing alternatives | Evaluating against objectives and premises |
| 6 | Choosing an alternative | The point of decision |
| 7 | Formulating derivative plans | Sub-plans to support the master plan |
| 8 | Numberising plans by budgeting | Converting plans into measurable resource allocations |
2.2.3 Types of plans
| Plan type | Time horizon | Used for | Example |
|---|---|---|---|
| Mission / Purpose | Indefinite | Why the organisation exists | “To organise the world’s information” (Google) |
| Objectives / Goals | Long to short | Targets | Achieve 15 per cent ROI |
| Strategies | Long-term (3–5 years +) | Direction in the face of competition | Cost-leadership, differentiation |
| Policies | Continuing | Boundaries for repeated decisions | “Promotion is from within” |
| Procedures | Continuing | Required sequence of steps | Steps to process a refund |
| Rules | Continuing | Specific dos and don’ts | “No smoking on shop floor” |
| Programmes | Project-bound | Coordinated bundle of activities | New-product launch programme |
| Budgets | One year (typically) | Plans expressed in numbers | Annual revenue and capex budget |
Strategic, tactical and operational plans differ in time horizon, scope and level: strategic plans are made by top management for 3–5 years; tactical plans translate strategy at the middle level for 1–3 years; operational plans run a department or shift for days, weeks or months.
2.2.4 MBO — Management by Objectives
Peter Drucker’s Management by Objectives (1954) is a planning system in which superior and subordinate together set specific, measurable objectives, periodically review progress, and reward on the basis of objective achievement (drucker1954?). The four steps are goal-setting, action planning, periodic review, performance appraisal. SMART — Specific, Measurable, Achievable, Relevant, Time-bound — is the modern test of a usable objective.
2.3 Organising
Organising arranges resources and activities into a structure that lets the plan be executed. Koontz defines it as “the process of identifying and grouping the work, defining and delegating responsibility and authority, and establishing relationships for the purpose of enabling people to work together effectively” (koontz2010?).
2.3.1 Steps in organising
- Identify activities required to reach the objectives.
- Group activities into manageable units (departments).
- Assign authority and responsibility to each position.
- Establish reporting relationships and communication channels.
- Provide for coordination across departments.
2.3.2 Key concepts
| Concept | Meaning | Why it matters |
|---|---|---|
| Authority | Right to act and command | Flows down the scalar chain |
| Responsibility | Obligation to perform | Cannot be delegated |
| Accountability | Liability for results | Cannot be passed on |
| Delegation | Transfer of authority for specific tasks | Frees the manager, develops the subordinate |
| Span of management | Number of subordinates one manager can supervise | Narrow span → tall structure; wide span → flat structure |
| Centralisation / Decentralisation | Where decisions are taken | Trades control vs responsiveness |
| Departmentation | Basis for grouping activities | Function, product, region, customer, process, matrix |
The principle “authority can be delegated, responsibility cannot” recurs in NTA stems and is often paraphrased as “a manager is accountable to his superior for whatever his subordinate does”.
2.4 Staffing
Staffing fills and keeps filled the positions in the organisation structure. Koontz lists eight elements — manpower planning, recruitment, selection, placement, training and development, performance appraisal, compensation, and separation.
| Stage | Activity | Output |
|---|---|---|
| Manpower planning | Forecast people needs | Number and kind of people required |
| Recruitment | Attract a pool of candidates | Application list |
| Selection | Choose from the pool | Offer letter |
| Placement & induction | Put on the job, orient | Employee at workstation |
| Training and development | Improve skills and knowledge | Capable employee |
| Performance appraisal | Measure on the job | Feedback, ratings |
| Compensation | Reward for performance | Pay, benefits |
| Separation | Retirement, resignation, dismissal | Position to be re-filled |
Staffing is an independent function in modern texts (Koontz, Robbins) but is sometimes folded into “directing” in older Indian texts. The HR-specific aspects are taken up in the OB and HRM chapters.
2.5 Directing (Leading)
Directing is the executory function — it sets people in motion. Its four sub-functions are supervision, motivation, leadership and communication.
| Pillar | What it does | Theory anchor |
|---|---|---|
| Supervision | Overseeing the work of subordinates | Span of control, Likert’s four systems |
| Motivation | Inspiring willingness to work | Maslow, Herzberg, McClelland, Vroom |
| Leadership | Influencing people toward goals | Trait, behavioural, contingency, transformational |
| Communication | Exchanging meaning | Topic 3 of this chapter |
Directing is pervasive, continuous and concerned with human behaviour — and is the function in which the manager most clearly behaves as a leader rather than as an administrator. The detailed treatment of motivation and leadership belongs to the OB chapter.
2.6 Controlling
Controlling is the function that closes the loop: it measures actual performance against planned standards, identifies deviations, and triggers corrective action. Koontz defines it as “the measurement and correction of performance to make sure that enterprise objectives and the plans devised to attain them are accomplished” (koontz2010?).
2.6.1 The control process
flowchart LR
S[1. Establish<br/>standards] --> M[2. Measure<br/>actual performance]
M --> C[3. Compare with<br/>standards]
C --> A{4. Deviation?}
A -- Yes --> CR[5. Take<br/>corrective action]
A -- No --> OK[Continue]
CR -. feedback .-> S
style S fill:#E3F2FD,stroke:#1565C0
style CR fill:#FFEBEE,stroke:#C62828
2.6.2 Types of control
By timing relative to the activity:
- Feedforward (preventive) control — before the activity. Inspecting raw material before production.
- Concurrent (real-time) control — during the activity. A supervisor on the shop floor; a SCADA dashboard.
- Feedback (post-action) control — after the activity. Variance analysis at month-end.
By focus:
- Strategic, tactical, operational controls, mirroring the levels of planning.
- Financial, quality, inventory, behavioural controls, by what is being controlled.
2.6.3 Techniques of control
| Technique | What it controls | Where it lives |
|---|---|---|
| Budgetary control | Costs, revenues, capex | Finance |
| Standard costing & variance analysis | Cost performance | Finance / production |
| Statistical Quality Control (SQC) | Process quality | Production |
| Break-even analysis | Sales–cost–profit relationship | Finance / marketing |
| Ratio analysis | Financial performance | Finance |
| Internal audit | Compliance and process integrity | Audit |
| Management Information System (MIS) | Information for decisions | IT / management |
| Balanced Scorecard | Multi-dimensional performance | Strategy |
| PERT / CPM | Project schedules | Operations |
Robert N. Anthony’s distinction between strategic planning, management control and operational control (1965) is a useful frame at the postgraduate level (anthony1965?).
2.7 Coordination — the Essence
Mary Parker Follett described coordination as “the orderly arrangement of group effort to provide unity of action in the pursuit of a common purpose” (follett1941?). Coordination is not a sixth function — it is the thread that runs through all five.
| Principle | Meaning |
|---|---|
| Direct contact | People at all levels meet face-to-face, not only through paper |
| Early stage | Coordination must begin during planning, not after execution |
| Reciprocal relationship | Every part affects and is affected by every other part |
| Continuity | Coordination is a continuous, never-ending process |
2.8 Practice Questions
Which of the following is not a managerial function in the Koontz–Weihrich classification?
View solution
Match the function with its description:
| (i) | Planning | (a) | Filling positions in the organisation |
| (ii) | Organising | (b) | Measuring and correcting performance |
| (iii) | Staffing | (c) | Deciding in advance what to do |
| (iv) | Controlling | (d) | Grouping activities and assigning authority |
View solution
"Authority can be delegated, but ____ cannot." Fill in the blank.
View solution
Coordination is best described as:
View solution
A control system that operates before the activity begins is called:
View solution
Management by Objectives (MBO) was popularised by:
View solution
Which of the following is not a step in the standard control process?
View solution
A "wide span of management" tends to produce a structure that is:
View solution
- Five functions: Planning–Organising–Staffing–Directing–Controlling. POSDCORB adds CO-ordinating, Reporting, Budgeting.
- Planning steps (Koontz): opportunity → objectives → premises → alternatives → comparison → choice → derivative plans → budgeting.
- Organising tagline: authority delegated, responsibility never.
- Directing rests on four pillars: supervision, motivation, leadership, communication.
- Control process: standards → measure → compare → corrective action. Three timings: feedforward, concurrent, feedback.
- MBO — Drucker, 1954. SMART — Specific, Measurable, Achievable, Relevant, Time-bound.
- Coordination = essence, not a sixth function. Follett’s four principles: direct contact, early stage, reciprocal, continuity.