UGC NET Management
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VI : Strategic Management and Marketing Foundations
Welcome
Authors
Live Analytics Lab
Syllabus
I : Management Foundations and Managerial Economics
Management Process and Functions
1
Management: Concept, Process, Theories and Approaches
2
Functions of Management
3
Communication: Types, Process and Barriers
4
Decision Making: Concept, Process and Tools
5
Organisation Structure and Design
Managerial Economics
6
Managerial Economics: Concept and Importance
7
Demand Analysis
8
Market Structures and Price Determination
9
National Income
10
Inflation
Ethics and Governance
11
Business Ethics and CSR
12
Ethical Issues and Dilemma
13
Corporate Governance
14
Value-Based Organisation
II : Organisational Behaviour and HRM Foundations
Foundations of Organisational Behaviour
15
Organisational Behaviour: Significance and Theories
16
Individual Behaviour
17
Group Behaviour
18
Interpersonal Behaviour and Transactional Analysis
Culture, Diversity and Stress
19
Organizational Culture and Climate
20
Workforce Diversity and Cross-Culture Organisational Behaviour
21
Emotions and Stress Management
22
Organisational Justice and Whistle Blowing
HRM Foundations
23
Human Resource Management: Concept and Trends
24
Human Resource Planning, Recruitment and Training
25
Job Analysis, Evaluation and Compensation Management
III : Strategic HRM and Industrial Relations
Strategic HRM and Performance
26
Strategic Role of Human Resource Management
27
Competency Mapping and Balanced Scorecard
28
Career Planning and Development
29
Performance Management and Appraisal
Development and Engagement
30
Organization Development and Change
31
Talent Management and Skill Development
32
Employee Engagement and Work-Life Balance
Industrial Relations and IHRM
33
Industrial Relations: Disputes, Welfare and Social Security
34
Trade Unions and Collective Bargaining
35
International Human Resource Management
36
Green HRM
IV : Accounting and Financial Management
Accounting and Cost Analysis
37
Accounting Principles and Financial Statements
38
Financial Statement Analysis
39
Cost Sheet, Marginal Costing and CVP Analysis
40
Standard Costing and Variance Analysis
Financial Management Foundations
41
Financial Management: Concept and Functions
42
Capital Structure and Cost of Capital
43
Budgeting and Budgetary Control
44
Leverages and EBIT-EPS Analysis
V : Investment, Financing and Corporate Finance
Investment and Returns
45
Value and Returns
46
Capital Budgeting and Investment Evaluation
47
Dividend Theories and Determination
Corporate Finance and Markets
48
Mergers, Acquisitions and Corporate Restructuring
49
Portfolio Management: CAPM and APT
50
Derivatives: Options, Forwards and Futures
Working Capital and International Finance
51
Working Capital Management
52
International Financial Management
VI : Strategic Management and Marketing Foundations
Strategic Management
53
Strategic Management: Concept, Process and Types
54
Strategic Analysis: External and Internal
55
Strategy Formulation
56
Strategy Implementation
Marketing Foundations
57
Marketing: Concept, Orientation and Customer Value
58
Market Segmentation, Targeting and Positioning
59
Product and Pricing Decisions
60
Place and Promotion Decisions
VII : Marketing Management and Emerging Trends
Consumer, Brand and Supply Chain
61
Consumer and Industrial Buying Behaviour
62
Brand Management
63
Logistics and Supply Chain Management
64
Service Marketing
Customer, Retail and Trends
65
Customer Relationship Marketing
66
Retail Marketing
67
Emerging Trends in Marketing
68
International Marketing
VIII : Statistics and Operations Management
Statistics for Management
69
Statistics for Management
70
Data Collection and Questionnaire Design
71
Sampling: Concept, Process and Techniques
72
Hypothesis Testing
73
Correlation and Regression Analysis
Operations Management
74
Operations Management: Role and Scope
75
Facility Location and Layout
76
Enterprise Resource Planning
Scheduling, Quality and Operations Research
77
Scheduling, Loading and Sequencing
78
Quality Management and Six Sigma
79
Operations Research
IX : International Business and Information Technology
International Business and Trade
80
International Business
81
Foreign Direct Investment
82
WTO: Multilateral Regulation of Trade
International Procedures and Institutions
83
International Trade Procedures and EXIM Policies
84
International Financial Institutions: IMF and World Bank
Information Technology and Knowledge Management
85
Information Technology in Management
86
Artificial Intelligence and Big Data
87
Data Warehousing, Mining and Knowledge Management
88
Managing Technological Change
X : Entrepreneurship Development
Entrepreneurship Foundations
89
Entrepreneurship Development
90
Intrapreneurship
91
Women and Rural Entrepreneurship
92
Innovations in Business
Small Industries and Institutional Support
93
Business Plan and Feasibility Analysis
94
Micro and Small-Scale Industries in India
95
Sickness in Small Industries
96
Institutional Finance to Small Industries
References
VI : Strategic Management and Marketing Foundations
Strategic Management
Strategic Management: Concept, Process and Types
Strategic Analysis: External and Internal
Strategy Formulation
Strategy Implementation
Marketing Foundations
Marketing: Concept, Orientation and Customer Value
Market Segmentation, Targeting and Positioning
Product and Pricing Decisions
Place and Promotion Decisions
:::
52
International Financial Management
53
Strategic Management: Concept, Process and Types